Marketing

Amy Parfett posted a reel on her business' Instagram page advocating for inclusivity. The result? The business lost 1,000 followers in 10 hours.

Australian beauty startup tbh Skincare has always courted social media fame. It just wasn't meant to happen like this. After sharing an innocuous and playful video on social media last week, the brand and the young women behind it faced a torrent of misogynistic slander.

On TikTok and Instagram, people are “Girl Mossing”: lying on a forest floor, staring up at a leafy canopy or caressing moss. Girl Mossing recognises a need to step away from the pressures of modern, urban life, promoting spending time in nature as a restorative practice.

New research shows those who use social media as their main source for news report higher rates of being worn out (47%) than those who turn to television (36%).

Photographers are upset that Meta is labelling their edited photos on Instagram, Facebook and Threads as “made with AI”, raising concerns that the company’s “one-size-fits-all” approach to labelling AI content is too blunt.

The ASBFEO has also released a free Guide to Using Social Media Securely for small businesses, which explains how SME operators can tighten security and reduce the risk of their social media accounts being hacked.

Gelato Messina will be offering Snapchat users free scoops of a limited edition flavour inspired by the platform this Mates Day.

A man’s jubilant celebration after resigning from what he describes as a toxic workplace has gone viral on social media, reigniting debate about the importance of employee wellbeing around the world.

We’re witnessing a shift towards a more engaging style of content. It’s raw, authentic, and strategically blends brand alignment with entertainment. It’s advertainment at its best. This is the year of ‘ugly’ content.

Small businesses locked in dispute with social media giants deserve further support, the SME ombudsman says, calling for a new arbitration service capable of taking the fight to powerful digital platforms. 

Small business disputes with digital platforms like Facebook are the fastest-growing complaint category faced by small business ombudsman Bruce Billson, who says his office has heard 140 cases in the past six months alone.

Ad Standards has upheld a complaint against Chatime over a recent "girl math" email campaign, saying it is discriminatory against women.