Victoria Obieglo of The Digital Picnic. Source: Supplied.
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In digital marketing, we’re witnessing a shift towards a more engaging style of content. It’s raw, authentic, and strategically blends brand alignment with entertainment. It’s advertainment at its best. At The Digital Picnic, we’ve dubbed 2024 the year of ‘ugly’ content.
If you’re not getting on board, you’re missing a huge opportunity to stand out.
Slick is out, and scrappy is in
Thanks to TikTok’s influence on how we consume and create organic and paid content, the once-dominant professionally produced content is making way for something more real.
Other platforms are following suit, throwing the rule book out the window to deliver what consumers crave—content that mirrors their unpolished lives.
ABOUT THE AUTHOR
Victoria Obieglo is a social content and paid advertising specialist, and the account director at The Digital Picnic social media marketing agency. Her experience spans from sole traders to global brands. The most rewarding part of her work is seeing the tangible impact on her clients, students, and their businesses. She only wishes she was as committed to eating her weekly meal-prepped food as she was to her work. But hey, as ugly content has taught us, no one is perfect.
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