Marketing

In a new study, every percentage-point increase in brand warmth was linked to a 4% increase in the proportion of feedback reports.

The actions of Sam Bankman-Fried and Elon Musk and the subsequent fallout illustrate how people's words can both command and corrode attention.

Unlike an email address scribbled on a Post-It note, a well-designed business card can convey a personal brand. And the mere act of handing over a card can build a bridge, ensuring that a meeting remains memorable.

This column is about how a plucky local iced coffee beat the biggest beverage brand in the world. We’ll come back to that shortly, but fir…

Accepting her Grammy and becoming the first person to win Album of the Year four times, Taylor Swift's speech was a love letter to the unheroic work it takes to succeed. 

Sam Bankman-Fried, the enigmatic, eccentric and empathy-challenged steward of crypto exchange FTX and sister fund Alameda Research is currently on trial for securities fraud.

Brands often fall into the ‘Purpose Void’, a place where an ever more informed and enquiring public relegates organisations which fail to practise what they preach.

Partnerships keep brands up to speed with changing consumer trends and a way for brands to combine their expertise to boost innovation.

Australia may have avoided an extra public holiday at the conclusion of the 2023 Women's World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there's still much for football fans and businesses to celebrate.

Businesses need to consider the risk they face by infringing on Mattel’s intellectual property rights over Barbie.

Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blo…

Independent brand expert Michel Hogan shares her thoughts on French Connection, or FCUK's new name.