‘Unheroic’ Taylor Swift shows the work is the reward

Accepting her Grammy for album of the year, and becoming the first person to win the award four times, Taylor Swift’s speech was a love letter to the unheroic work it takes to succeed. 

What is unheroic work? It’s a term that first landed in my language via a quote by Jedediah Purdy. The term perfectly captures the big and small decisions and actions that generate value which is stored in a brand.

And these days there aren’t many brands out there that store more value than Taylor Swift’s.

Back to her speech.

She said:

“I would love to tell you that this is the best moment of my life, but I feel this happy when I finish a song, or when I crack the code to a bridge that I love, or when I’m shot listing a music video, or when I’m rehearsing with my dancers or my band, or getting ready to go to Tokyo to play a show.