Marketing

Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever -- without shelling out massive sponsorship fees.

The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters. Here are some smart advertising tactics to consider during the Olympics.

Apple has now apologised for its crush advertisement and said it no longer plans to air the ad on television.

Ad Standards has upheld a complaint against Chatime over a recent "girl math" email campaign, saying it is discriminatory against women.

Launched just in time for Taylor Swift's arrival into Australia, a towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.

Take a look at some of the brands spending big bucks to show their ads during this year's Super Bowl.

Each year, Advertising Standards marks the end of the calendar year with a list of the ads it received the most complaints about in the past 12 months. 

Food delivery platform DoorDash broke Australian spam rules by sending over one million texts and emails to its customers and prospective contractors.

The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.

Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.

An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.

Chouchou Intimates says it is only able to attract new customers via ads, which Meta is happy to push, but then not supported by showing them the non-sponsored content.