Marketing

With the 2023 Super Bowl just around the corner, brands are teasing consumers with 15-second spots of what to expect on game day.

With 42 complaints, this year's most complained-about ad would have only landed in eighth place in last year's standings.

In challenging times, look for a return to long-term brand building, a focus on conscious consumers, and exciting developments in interactive billboards.

An advertising collaboration between Milkrun and the Do You F*****g Mind podcast was removed for using 'offensive' language.

A new study audited the advertising transparency of seven major digital platforms. The results were grim.

Ads — particularly the loud, everything-must-go types — can get a bad wrap, but they're not all bad. Here are three campaigns getting Australians talking at the moment.

Global American streaming service Netflix has announced big plans to unveil its new advertising subscription tier in Australia before the end of this year. 

Two in three Australians agree that junk food advertising should be banned during children’s viewing hours, according to an Australia Institute study.

In the world of advertising, brand recognition can mean the difference between your business being front of mind for your audience, or just another fish in the sea. 

The Adidas campaign, which ran across Twitter and as physical posters, featured images of the breasts of dozens of women, designed to show “how diverse breasts are”.

Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.

The hand cream campaign will urge companies to engage with their female employees on the ways motherhood and career progression can work together.