Marketing

While not entirely new, employee-generated content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers.

We’ve all heard of the dark horse, right? But how about the green horse? Natalie Dean-Weymark says the green horse is the unexpected leader in brand land during this cost of living crisis.

Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever -- without shelling out massive sponsorship fees.

The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters. Here are some smart advertising tactics to consider during the Olympics.

Amy Parfett posted a reel on her business' Instagram page advocating for inclusivity. The result? The business lost 1,000 followers in 10 hours.

Australian beauty startup tbh Skincare has always courted social media fame. It just wasn't meant to happen like this. After sharing an innocuous and playful video on social media last week, the brand and the young women behind it faced a torrent of misogynistic slander.

Though many startups know the importance of reaching gen Z, it can feel daunting to smaller brands and businesses that fear backlash from a chronically online generation. But winning over this generation is a worthy pursuit that could pay off for decades… if you get it right.

The Disinflunecer platform provides businesses, brands and workplaces with the tools, education and talent they need to become more inclusive to help them create content that represents people with disabilities in powerful ways.

A more sophisticated and subtle form of convincing your customer to act is by creating a 'Fear of the Status Quo'. Bri Williams explains.

In a new study, every percentage-point increase in brand warmth was linked to a 4% increase in the proportion of feedback reports.

On TikTok and Instagram, people are “Girl Mossing”: lying on a forest floor, staring up at a leafy canopy or caressing moss. Girl Mossing recognises a need to step away from the pressures of modern, urban life, promoting spending time in nature as a restorative practice.

In the latest instalment of a never-ending quest to cement its status as the world’s best tourism agency, Tourism Tasmania is back with another quirky Only In Tassie marketing campaign.