From girl bossing to girl mossing: The latest wellbeing trend rejecting hustle culture

girl mossing

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On TikTok and Instagram, people are “Girl Mossing”: lying on a forest floor, staring up at a leafy canopy or caressing moss. The United States National Forest Foundation even borrowed the term to kick off its 2024 Instagram account. Girl Mossing recognises a need to step away from the pressures of modern, urban life, promoting spending time in nature as a restorative practice.

The fast pace and pressure of neoliberal capitalism take an enormous toll on wellbeing: not just personal, but social and planetary. These pressures are most acutely felt by women – whose labour remains, in large part, undervalued and underpaid – and by young people, who are often in precarious work, priced out of the housing market.

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