Tasmania’s Odd Jobs campaign seeks ‘bums on seats’ and ‘sauna stokers’ to boost local businesses

In the latest instalment of a never-ending quest to cement its status as the world’s best agency, Tourism Tasmania is back with another quirky Only In Tassie marketing campaign that takes Visit Queensland’s iconic Best Job in the World, says “hold my Fox Friday”, and goes off.

(Before this article goes any further, I should declare that I am a happy “victim” of Tourism Tasmania’s brilliance. Lured interstate from NSW by their fantastic Come Down For Air campaign, I relocated with my family to Tassie in January 2024. So I may be a little bit biased).

Aimed at mainlanders seeking an antidote to rising burnout rates, Tourism Tasmania is this week rolling out its latest campaign, encouraging Australians to escape the pressures of their day jobs by applying for an “Odd Job” in Tasmania this winter.