TasmanAi. Source: Tourism Tasmania
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Riding high on the back of its hit Come Down For Air campaign and a viral coronation shout-out to expat-Tasmanian Mary Queen of Denmark, Tourism Tasmania has unveiled another attention grabbing marketing campaign.
TasmanAi is an image generator with a twist.
Instead of DALL·E 3 and Midjourney style images created almost instantly with a few prompts and a click of a button, TasmanAi generates real artworks, such as paintings, illustrations and drawings, made over time by Tasmanian artists.
The typically quirky campaign from Australia’s most innovative tourism agency has been developed to show the world how the Tasmanian way of life inspires and fosters creativity.
ABOUT THE AUTHOR
Editor-In-Chief, SmartCo Media
Simon Crerar is editor-in-chief of SmartCo Media. Previously, he was the founding editor and then GM of BuzzFeed Australia. He began his career on Fleet Street as a tech reporter for The Times, and has also worked for the Sydney Morning Herald and News Corp Australia. He is co-founder of *PS Media, a collaborative local news startup, lives on LinkedIn @simoncrerar, and very occasionally tweets/Xs at @simoncrerar.
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