Left: Lauren Meisner of Centennial World. Source: Supplied.
‘Gen Z’ is the market on everyone’s lips. And that’s not changing anytime soon.
Though many startups know the importance of reaching gen Z, it can feel daunting to smaller brands and businesses that fear backlash from a chronically online generation. But winning over this generation is a worthy pursuit that could pay off for decades… if you get it right.
Gen Z spending power
Gen Z, born between 1997 and 2012, commands a staggering US$360 billion in disposable income – an opportunity that will only expand as more Zoomers enter the workforce in years to come.
Despite the cost of living around the world, a 2024 survey by Deloitte found 48% of gen Z feel optimistic about their financial situations improving over the next year.
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