“The wrong side of the internet”: tbh Skincare responds after innocent video draws sexist trolling

Australian beauty startup tbh Skincare has always courted social media fame. It just wasn’t meant to happen like this.

After sharing an innocuous and playful video on social media last week, the brand and the young women behind it faced a torrent of misogynistic slander.

Tbh Skincare has responded to that prejudiced commentary in a new suite of videos, attempting to channel the attention into a positive outcome for the brand.

The internet-savvy label is now shrugging off the worst insults, but the incident demonstrates a cruel undercurrent present in some online communities.

“Essentially, we just ended up finding ourselves on the wrong side of the internet,” co-founder Rachael Wilde said in a statement provided to SmartCompany.