Source: SmartCompany
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I love live sports. I love advertising in live sports. The Olympics are a valuable opportunity for advertisers because people pay close attention to the event, with millions of Australians expected to watch. That’s a lot of humans watching linear TV and on-demand. That’s a lot of people watching the same thing at the same time; a lot of people talking to each other about the same thing. It’s a great time to ensure your ads are seen by a large and engaged audience.
The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters, Nine and Stan.
ABOUT THE AUTHOR
James McDonald is the director and co-founder of Audience Group.
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