Posts tagged "Olympics 2024"

Elsy O'Hare says there are striking parallels between the athletic arena and the business world. The pressure to perform, the need for innovation, and the importance of teamwork are shared challenges.

Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever -- without shelling out massive sponsorship fees.

They’ve represented their country on the world stage, but many Australian Olympians have also gone on to run their own businesses after their professional sporting careers have ended.

The Olympics offer a wealth of premium viewing hours and extensive reach, but not everyone can secure the most coveted spots amidst the action on official broadcasters. Here are some smart advertising tactics to consider during the Olympics.

The lessons from last year's World Cup aren’t just confined to the sports arena. Businesses can draw direct parallels because high performance stems from strategic alignment within the workforce.

The 2024 Summer Olympics, kicking off in Paris on July 26, will be the first instalment of the quadrennial sports fest since the International Olympic Committee unveiled its Olympic AI Agenda.