A still from LSKD's new advertising campaign. Source: LSKD
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Australian activewear label LSKD is preparing to launch its first-ever television commercial, providing a golden example of how to channel Olympics fever — without shelling out massive sponsorship fees.
Promoting a new line of athletic apparel and workout gear, LSKD is preparing to debut its ‘1% better every day’ advert on July 26, the same day the Paris Olympic Games officially kick off.
The TV spot will air on Channel 9, the official Australian broadcast partner for the Games.
The clip showcases women weightlifting, sprinting, and diving, tapping into the excitement around those disciplines and the prospect of Australian success on the world stage.
ABOUT THE AUTHOR
Senior Business Journalist
David Adams is a senior business journalist at SmartCompany. He is interested in the challenges and opportunities facing Australian businesses, along with the influences of technology, culture, and a changing climate. Before SmartCompany, David served as a reporter for Business Insider Australia. You can find him on Twitter at @DavidAdams_AU.
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