A Taylor Swift-themed Vegemite billboard in Melbourne. Source: QMS Media / Facebook
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Towards the end of her massive Eras tour set, Taylor Swift delights fans with a ‘secret song’ — a deep cut from her extensive catalogue. But what if her three-night Melbourne stint included a rendition of Happy Little Vegemites?
That’s the question posed by a new billboard along Melbourne’s Tullamarine freeway that positions the iconic spread Vegemite as something for Swift to sing about.
Launched just in time for Swift’s arrival into Australia, the towering billboard formally welcomes the pop superstar on behalf of the Vegemite brand.
In a wink to Swift superfans, the billboard also shows a jar of the spread festooned with a friendship bracelet — a must-have
ABOUT THE AUTHOR
Senior Business Journalist
David Adams is a senior business journalist at SmartCompany. He is interested in the challenges and opportunities facing Australian businesses, along with the influences of technology, culture, and a changing climate. Before SmartCompany, David served as a reporter for Business Insider Australia. You can find him on Twitter at @DavidAdams_AU.
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