Are Meta, Instagram and TikTok shadow banning certain brands? Chouchou Intimates thinks so

A Sydney-based underwear label has been left disheartened by social media restrictions imposed on the brand, stating that Meta, formerly Facebook, and TikTok are restricting and impacting organic exposure for brands within the underwear, intimates and swimwear space, at a time when small businesses are already hurting.

Chouchou Intimates founder Tina Grasso said the brand, which is at a stage where attracting new customers organically is crucial to its growth, is only now able to attract new customers via ads, which Meta is happy to push, but then not supported by showing them the non-sponsored content. 

“As a business owner, it is incredibly disheartening to receive a generic notification informing you of account restrictions after so many resources are invested into these platforms,” she said.

“Creating engaging content is not only extremely costly, it is also time-consuming and requires constant dedication and work.