Source: Chatime
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Ad Standards has upheld a complaint against beverage retailer Chatime, finding a recent email advertisement that utilised “girl math” as discriminatory against women.
The advertisement ran back in January and promoted a 50% discount with the tagline “According to girl math, that is basically free”.
A Chatime loyalty program member subsequently complained to Ad Standards, expressing concern over the content due to seemingly demeaning women’s mathematical and financial capabilities.
“This ad was emailed to me as part of my loyalty program. I am happy to receive emails from this company but the casual sexism is offensive. I have included a screenshot below but the essence is that girls cannot do maths,” the complaint said.
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Tegan Jones is a senior technology journalist at SmartCompany. A multi-award-winning journalist, she has been reporting on technology, telecommunications and gaming for the past 10 years. She regularly appears on mainstream media channels as an expert tech commentator. Her previous roles include editor of Gizmodo Australia and global reviews editor at Finder. She has also served as a reporter and editor across Business Insider, Lifehacker and Kotaku Australia. Tegan was the co-host of one of the top technology podcasts in Australia, Queens of the Drone Age. You can find her on Twitter @Tegan_Writes.
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