What a feeling! This year’s Super Bowl ads turn back the clocks

With the Super Bowl LVIII set to air in Australia this Monday morning, February 12, many sports fans will not only be turning in to watch the game and the half-time spectacular with Usher but also to see which ads will be scoring a touchdown.

Brands are paying big bucks to grab viewer’s attention with each 30-second spot costing a mere US$7 million. But with an international audience of more than 100 million viewers, the advertising investment may be well worth it.

Here’s a look at some of the brands getting in on the action.

Bud Light

Bud Light is wishing its customers back in droves with its “Genie”-themed Super Bowl ad this year, after last year’s marketing campaign with TikTok influencer Dylan Mulvaney saw its sales quickly plunge, making it a ticking time bomb for the company.