FTX founder Sam Bankman-Fried. Source: AP Photo/Bebeto Matthews via AAP.
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Before he was convicted to serve 25 years in prison for fraud last week, Sam Bankman-Fried aligned himself with a movement known as Effective Altruism. They welcomed him with open arms, happy for the boost in awareness he generated and a corresponding increase in those taking up the cause. Then Fried’s crypto-fund FTX imploded. Fried was indicted. And suddenly, that association wasn’t seen as such a good idea.
In another part of tech-land, barely a week goes by that Elon Musk doesn’t say or do something to roll some eyes and furrow some brows.
A recent article on Business Insider noted that ”Tesla’s “consideration score” has fallen significantly over the past few years.
ABOUT THE AUTHOR
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
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