article-article-body
Australia may have avoided an extra public holiday at the conclusion of the 2023 Women’s World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there’s still much for football fans and businesses to celebrate.
Gelato Messina announced it would hand out free scoops of its limited-edition Bestie Goals gelato on Monday, providing another sugar hit to supporters of the record-breaking women’s football squad.
The promotion entitled customers to one free scoop, with the offer available while stocks last.
“It’s not often we do free scoops,” the dessert chain wrote online.
“But the Matildas have made history with what they’ve done for women’s sport, bringing our nation together and just absolutely bossing it as a team.
Handpicked for you
Matildas effect: Wallaroos call out Rugby Australia on pay and conditions
The Australian women’s rugby team, the Wallaroos, has called out Rugby Australia for the lack of investment and respect shown to the women’s game.
Matildas prove value of women’s sport sponsorship, but what about local clubs and players?
The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.
COMMENTS
SmartCompany is committed to hosting lively discussions. Help us keep the conversation useful, interesting and welcoming. We aim to publish comments quickly in the interest of promoting robust conversation, but we’re a small team and we deploy filters to protect against legal risk. Occasionally your comment may be held up while it is being reviewed, but we’re working as fast as we can to keep the conversation rolling.
The SmartCompany comment section is members-only content. Please subscribe to leave a comment.
The SmartCompany comment section is members-only content. Please login to leave a comment.