Elon Musk. Source: AAP.
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Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blow torch to a well-known and somewhat beloved name and logo. He’s giving his customers the bird in the form of an X.
The new mark Musk unveiled this week wouldn’t look out of place on a poster for a new dystopian trilogy about social media. I struggle to imagine anything more divergent from the Twitter logo.
It’s impossible to guess his end-game. His vision appears to align more with people who buy a well-loved older home.
ABOUT THE AUTHOR
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
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