Victoria Obieglo, Author at SmartCompany

Victoria Obieglo is a social content and paid advertising specialist, and the account director at The Digital Picnic social media marketing agency. Her experience spans from sole traders to global brands. The most rewarding part of her work is seeing the tangible impact on her clients, students, and their businesses. She only wishes she was as committed to eating her weekly meal-prepped food as she was to her work. But hey, as ugly content has taught us, no one is perfect.

2024 is the year of ‘ugly’ content. Here’s how your business can benefit

We’re witnessing a shift towards a more engaging style of content. It’s raw, authentic, and strategically blends brand alignment with entertainment. It’s advertainment at its best. This is the year of ‘ugly’ content.

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