The limited edition Oh Snap! flavour that will be available across Gelato Messina stores on May 8. Source: Supplied.
Move over May the fourth, because Australians have a new favourite date, May 8.
Why? Because it’s Mates Day, of course. (Get it?)
That’s the premise of social media platform Snapchat’s collaboration with Gelato Messina, with the two brands coming together to create an ‘ultra-limited’ gelato flavour to celebrate friendships. According to the brands, May 8, aka Mates Day, is the perfect occasion to do that.
Cheekily named Oh Snap!, the flavour will be available for free across all Gelato Messina stores across the country today until stock lasts.
Sian Bishop, head of brand and marketing at Gelato Messina said, “bringing people together for good vibes and delicious gelato is part of Messina’s DNA.
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