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Small businesses locked in a dispute with social media giants deserve further support, the SME ombudsman says, calling for a new arbitration service capable of taking the fight to powerful digital platforms.
An extensive review undertaken by the Australian Competition and Consumer Commission (ACCC) found digital platforms, including online marketplaces and social media hotspots, often fail to resolve small business complaints in a timely and effective manner.
The ACCC recommended the creation of a new and independent ombudsman service, capable of forcing social media platforms to the bargaining table when small businesses encounter scams, misleading reviews, and fake accounts.
The federal government backed that recommendation in principle in December last year.
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