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Big tech providers need to urgently improve their dispute resolution services and back their small and family business customers, according to the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) Bruce Billson.
The ASBFEO issued the call on Tuesday to some of the globe’s largest digital platform providers, including Meta, Uber, Amazon, eBay and Shopify, citing an urgent need to support small businesses that are using platforms to launch or grow their businesses.
At the same time, the Ombudsman has released a free Guide to Using Social Media Securely for small businesses, which explains how small business operators can tighten security and reduce the risk of social media accounts being hacked.
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Small business disputes with digital platforms like Facebook are the fastest-growing complaint category faced by small business ombudsman Bruce Billson, who says his office has heard 140 cases in the past six months alone.
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