Source: Adobe Stock.
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Pizza Pan Group, trading as Pizza Hut Australia, has been fined $2.5 million for sending more than 10 million spam messages within four months.
The company sent more than 5.9 million texts and emails to customers who either had not consented or had withdrawn their consent to receive marketing from January to May last year, according to the Australian Communications and Media Authority (ACMA). It also sent over 4.3 million messages without an unsubscribe option to customers during the same period.
“The public expects more from businesses who are using their data. They have a right not to be sent marketing messages if they haven’t consented or have chosen to unsubscribe,” said ACMA member Samantha Yorke.
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