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Rideshare and delivery platform Uber has been slugged with a $412,500 penalty for sending two million emails to customers without an option to unsubscribe, in breach of Australia’s strict new anti-spam laws.
On Thursday, the Australian Communications and Media Authority (ACMA) said Uber violated regulations in January this year while promoting its alcohol delivery service.
Of the two million emails sent without an unsubscribe option, more than 500,000 were sent to consumers who had already opted out of promotional communications from Uber, ACMA said.
An ACMA investigation found the emails were sent without the correct unsubscribe function because of an internal miscategorisation by Uber itself.
ABOUT THE AUTHOR
Senior Business Journalist
David Adams is a senior business journalist at SmartCompany. He is interested in the challenges and opportunities facing Australian businesses, along with the influences of technology, culture, and a changing climate. Before SmartCompany, David served as a reporter for Business Insider Australia. You can find him on Twitter at @DavidAdams_AU.
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