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A design sprint is where a small team progresses from selecting a problem to ideating, building, and testing a prototype in five days. Sounds great, doesn’t it?
Multi-day workshops, under many names and guises, are nothing new in the design and innovation industry. I recall being asked, as a product manager for Unilever back in 2000, to ‘Hot House’ a problem we had on one of our ice cream brands with a cross-functional team.
Another time, working for Heineken subsidiary DB Breweries in the mid-2000s, our chief marketing officer asked us to take a less elaborate approach to innovation and fast-track some ideas.
ABOUT THE AUTHOR
Nathan is the founder of customer-driven innovation and growth firm Methodry and author of Innovator’s Playbook: How to create great products, services and experiences that your customers will love. He is one of the world’s leading design thinking practitioners, and a former partner of design thinking for KPMG.
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