How Lash Therapy’s founders turned a $12,000 investment into $20 million in revenue

Three female founders who set out to create a product that can make natural eyelashes as thick and long as lash extensions have revealed how they went from making $2,000 a month in sales to now reaching over $1 million a month.

Lash Therapy Australia founders Emma Spiliopoulos, Jessica Arthur and Lauren Rugolo officially launched the brand in September 2020 with their Eyelash Growth Serum, with each founder initially investing $4000 in the venture. 

Today, the Melbourne-based brand’s total revenue currently sits at more than $20 million in three years, with $7.3 million year to date, up 17% on the 2023 financial year and up 248% from the 2022 financial year.

Since it launched, Lash Therapy has sold 200,000 units of its bestselling eyelash serum – a product that was created to solve a problem encountered by the founders first-hand. 

“It was at the beginning of the pandemic when all beauty salons closed and our lash extensions were quickly falling off,” recalls co-founder Lauren Rugolo. 

“We were left with bare and brittle lashes and we were on the search for a solution to that.”

That search led the trio to discover there were limited options for lash serums that were made with natural ingredients...