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Every startup can benefit from free publicity and media coverage. It can shine a light on the big issues in your sector, and where you can make a difference. It can ensure your product is seen by more potential customers immediately, or improve SEO rankings so that more customers visit your site in the future. If funding is your top priority, appearing in a prestigious title like Forbes can impress investors and give your brand more credibility.
Unfortunately, for smaller businesses, you are competing for column inches with big brands with big marketing budgets and dedicated PR teams. It’s hard enough just to get a reporter to read your email, let alone write a story.
ABOUT THE AUTHOR
Mike Marquiss is the founder of Decoded Comms.
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