Source: SmartCompany
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This year we have seen the demise of many brands, with some sectors such as retail facing significant challenges.
A unique brand concept that is sustainable and provides consumers with an enduring experience appears to be the winning formula. At the same time, an ability to weather the economy and demonstrate upfront leadership during a crisis will support your business in avoiding hot water.
PR sins of 2023
BWX
Zoë Foster Blake made headlines in 2021 when it was reported she sold a 51.5% stake in her Go-To Skincare brand for $89 million to BWX. But by April this year, BWX announced it was placed into voluntary administration and seeking a buyer in the brand only for Blake to purchase back her controlling stake.
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