What Taylor Swift can teach small businesses about decision making

Taylor Swift Dion Lee Super Bowl

Feb 11, 2024; Paradise, Nevada, USA; Recording artist Taylor Swift reacts during the first quarter between Kansas City Chiefs and San Francisco 49ers of Super Bowl LVIII at Allegiant Stadium. Source: Joe Camporeale-USA TODAY Sports/Sipa USA /AAP Image

In small businesses, decision-making is akin to crafting the perfect Taylor Swift song – it requires a delicate balance of discipline, strategy, and creativity.

Just as Taylor Swift’s music captivates audiences worldwide, small business leaders and managers can captivate their markets by embracing these five swift decision-making strategies that are inspired by the pop sensation herself.

Get older and wiser: Best value for money

In decision-making, striking the right chord between the best value and the best value for money is essential.  The lyrics of Anti-hero speak of Swift’s daughter-in-law killing her ‘for the money, she thinks I left them in the will’.

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