Twenty-five times less expensive: Why now is the time to go all in on collaboration marketing

It’s a wild time for businesses. The events industry has been hit hard, with more industries to feel the ripple effects with project cancellations and layoffs over the coming weeks. I’ve never seen a line so long at Centrelink!

So, this situation has got me (and many other businesses) thinking about how brands can survive, let alone grow, in tough times. 

Naturally, we need each other.

Businesses need to band together, cross-promote, collaborate and tap into collaboration marketing as a strategy, now more than ever, because of the ability to leverage ‘currencies other than cash’. It’s not the time to stop marketing altogether, but it is a time to tighten budgets and seek out cost-effective ways to stay relevant and grow. 

There lies a bunch of opportunity amidst all of this, and some companies have been quick to jump on the collaboration bandwagon to add value amid the pandemic.