Three years after its first Indigenous art collaboration became its fastest-selling range of all time, lifestyle brand Kip&Co has once again shown how local businesses can collaborate with, and celebrate, Indigenous artists through a new collection produced with Ernabella Arts.
Flower delivery and gifting service LVLY is partnering with the fashion brand and global print house Camilla for a limited edition collaboration for Mother’s Day 2023.
Businesses need to tap into collaboration marketing as a strategy, now more than ever, because of the ability to leverage ‘currencies other than cash'.