Gumboot brand Merry People teams up with Bridge It to tackle homelessness

It’s possible to create commercial value for your brand while “also making the world a better place”, says Merry People founder Danielle Pearce. 

That’s one of Pearce’s key pieces of advice for fellow entrepreneurs, following the successful launch of Merry People’s collaboration with Melbourne-based charity Bridge It. 

Pearce told SmartCompany a limited edition Merry People and Bridge It gumboot is on track to sell out within only two weeks of its launch, highlighting how much Merry People’s customers have embraced the brand’s charitable work. 

Designed by the Merry People team to showcase Bridge It’s work to combat homelessness among young women, the vibrant jade green and coral red boots reflect the charity’s brand colours. 

The co-branded boots retail for $159.95