How has your marketing and messaging changed in the lead up to Christmas 2020?

Gautam Mishra

Inkl chief executive officer

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We always get a big uptick towards the end of the year, usually from current Inkl readers who buy gift subscriptions for family and friends.

The big difference this year is that we’re seeing a lot of requests from companies that are worried about team morale and mental health, so that’s something we’re focusing on a lot more in our marketing.

There’s been so much bad news, isolation and hysteria this year. So we’re really focusing on showing how we can pull people out of that negative space.

We want to make sure people know that there’s a lot of good news out there too.

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