If 2020 has taught us anything, it’s that businesses often operate in a landscape of uncertainty. So how can business owners and startup founders keep investing in their companies, taking risks and moving forward, when they don’t know what is around the corner?

Ruwin Perera

:Different co-founder

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For starters, nothing is ever set in stone, regardless of the external environment.

We know the vast majority of startups will fail, even in a good climate, so if you are not comfortable with this level of risk, don’t launch a startup.

For those up for the challenge, success hinges on how quickly your company can learn, solve problems and capitalise on opportunities. While all this external uncertainty creates more problems, it also creates more opportunities. And the startups that can quickly grasp these opportunities will thrive.

We saw this post-GFC, with entirely new industries and great startups created during a time of upheaval.

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