Baker’s Delight POS plan denied by ACCC over franchisee pricing concerns

A Baker’s Delight plan to introduce new discount pricing tiers across its franchise network has been knocked back by the Australian Competition and Consumer Commission (ACCC), which found the system could limit how individual traders respond to local market conditions.

The consumer watchdog on Thursday denied Baker’s Delight’s application to change how some discounts are applied in a new point-of-sale (POS) system, which is rolling out across its 500-franchise network.

Under the existing POS system, franchisees are free to set the price of individual items, discounts on those products, and the value of promotion discounts.

Promotion discounts are special offers applied to certain product quantities, like a six-pack of hot cross buns, and select product combinations, like a loaf of bread and a bottle of water.