Why CEOs should be futurists

What would you do if your business suddenly became illegal?

It’s June 2024 and the US looks like it’s set to ban drones made by Chinese company DJI.

It’s July 2024. Chinese company DJI announces the Avinox; a new power system for electronic mountain bikes.

There is no way DJI turned on a dime to create a whole new product line in less than a month.

And while it’s unclear how long DJI had been considering creating power systems for electronic mountain bikes, it doesn’t feel like a stretch to assume that with rising tensions and spying fears between China and the US, and the related push for a TikTok ban, that DJI’s leaders will have looked at the next few years and thought their days selling drones in the US (one of their biggest markets) might be numbered.

Earlier this year, the PwC CEO Survey showed Australian CEOs don’t (yet) think they have a burning platform for reinvention.

In fact, the majority (or 85%) of Australian CEOs surveyed believe their company would still exist 10 years from now, even if they don’t make changes to their business model.

This sounds like it could be good news.

However …

45% of global CEOs think their companies will...