Why scenario planning today can help SMEs perform better tomorrow

In September 2023, Unity, a video game development tool company, announced a significant change to its pricing strategy. A change so significant that many of the game developers who rely on Unity’s tools wondered if they would be able to continue to operate. This decision turned into a drama that’s still unravelling two months later.

When I first heard about this story, my first thought was ‘I wonder if anyone imagined that scenario?’. From Unity’s side, did they plan for different levels of backlash? And from the developers’ side, had they considered the possibility of pricing model changes of their most important tools? (The outcome suggests no, and no).