Oroton and the Olympics, in July: it’s July’s best month ever

A perfectly timed collaboration between two iconic Australian accessories brands is making waves this week, after Oroton and July announced a gorgeous limited edition collection.

Combining innovative Aussie design with timeless craftsmanship, the collaboration features a July Matte Carry On Trunk in Crema with a matching Oroton Ellis Canvas Tote, bringing together the Sydney style stalwart (established 1938) with the fast-rolling Melbourne upstart — and former Smart50 Awards winners — (founded in 2018).

Explaining how the collaboration came together, July co-founder Athan Didaskalou told SmartCompany it was six months in the making.

“I met Jenny Child [Oroton CEO] for a lovely lunch in Sydney in November last year, and as we talked ideas it was immediately clear that we were both keen to do something together.”

“I want to do cool shit, Oroton wanted to do cool stuff, and so we decided to go for it.”

Source: Supplied.

Why July wanted to collaborate with Oroton

“Oroton is true Australian fashion luxury,” says Didaskalou, emphasising the appeal of collaborating with the Aussie icon.

“Everyone has an Oroton story.