July founders Athan Didaskalou and Richard Li. Source: supplied.
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Following their Smart50 win in November 2022, July co-founders Richard Li and Athan Didaskalou jumped on the phone with SmartCompany from the back room of the luggage brand’s Sydney store. The pair filled us in on the resilience and people-first attitude that not only helped July survive the COVID-19 dropoff, but also come out the other end as Australia’s fastest-growing SME.
It’s a Smart50 winner, yes, but is July the smartest company in Australia? For co-founder and chief strategy officer Didaskalou, it has more to do with resilience. The fact July maintained the same core team from before the pandemic hit to now is a great source of pride.
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