Co-founders Nicholas Greco, Filippo Palermo, Christian Serrao and Michael Christidis Source: Supplied
The Smart50 Awards 2024, sponsored by Optus Business, are open today. Previous Smart50 winners include some of the most successful Australian businesses of the 21st century, high growth, high-success companies such as Adore Beauty, Atlassian, Canva, Vinomofo and Untitled Group.
What does it mean to win a Smart50 award?
Last year’s overall winner was Untitled Group, with a remarkable 597.4% growth average over the past three financial years. Underlining its excellence, Untitled Group, founded by Nicholas Greco, Filippo Palermo, Christian Serrao and Michael Christidis, also took home the 2023 Marketing Award.
Untitled Group has a fantastic brand arc and narrative: founded in Melbourne in 2017 as an independent events company they (of course!) were hit extremely hard by the lockdowns of the pandemic years, and had to explore new markets and revenue options.
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