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Coronavirus has exposed just about every industry and vertical around us to volatility. And these sudden shifts in trends and behaviours have left small businesses worried about plummeting website traffic.
But here is the catch: internet usage is higher than it has ever been.
An increasing number of people are accessing and purchasing essential services online. Meanwhile, industries catering to non-essential products and services are witnessing a major dip in their search traffic.
Does this trend make you wonder whether SEO is still relevant for your small business? For many, the answer will be ‘yes’.
SEO not only increases website traffic but also helps to generate leads.
ABOUT THE AUTHOR
Indrajit is the managing director and CEO at Adaptify, a digital marketing agency in Melbourne that works with businesses in all sorts of industries, from coffee roasting to steel manufacturing.
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