Source: Unsplash/Kobu Agency.
Search engine optimisation (SEO) has been a prominent strategy in marketing plans for over 20 years. But for the sake of businesses, marketers and SEO professionals alike, it’s time we call it. SEO is dead.
As a digital marketer who has run two marketing companies offering SEO services, it’s not a statement I make lightly, but it is a statement I believe wholeheartedly.
Let’s look at the cold, hard SEO facts.
1. Confusion reigns supreme
When you ask someone what SEO is, every single person on the planet will give you a different answer. When you pay somebody to do SEO, they all do different things, without a clear overriding mandate of what’s involved.
Most customers don’t know what’s good SEO and what’s bad, and nearly all get a general feeling of unease.
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