L-R: Cherie Clonan and Jessie Zevaka of The Digital Picnic. Source: Supplied.
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Let’s get real. As a founder (Cherie) you don’t always know when a pivotal moment is happening in your business. So when Jessie said in her interview (for a routine customer service role that I had always thought would remain static), “I want to automate myself out of a job in 12 months”, I thought “that’s cute”.
It only took her nine.
Led by Jessie, we completely outsourced her tasks to automation and AI. We essentially removed the need for BAU customer service and turned a $60,000 customer service role into one that now focuses on digital transformations that better serve our customers.
This wasn’t an exercise in reducing headcounts or marketing budgets.
ABOUT THE AUTHORS
Cherie Clonan is an incredibly proud autistic woman and the founding director and CEO at The Digital Picnic, a company that teaches digital marketing and manages a full suite of digital marketing efforts for its clients.
Jessie Zevaka is the marketing coordinator at The Digital Picnic.
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