Neural Notes: How AI is transforming the business of sport

AI neural notes

Su Jella. Image: SmartCompany

Welcome back to Neural Notes, a weekly column where I look at some of the most interesting AI news of the week. In this edition, I’m gratuitously capitalising on the Olympics by taking a look at how AI is being used on the commercial side of sports.

AI-powered analytics and data are increasingly used to enhance performance and strategic decision-making in sport.

The NBA and Premier League leverage AI through Second Spectrum to analyse performance data such as player movements, shooting accuracy and fatigue levels in real time. This allows them to pivot their strategies and make informed decisions regarding subs and play calling in-game.

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