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Another April 1st, another chance for brands big and small to do some funnies!
Last year, brand strategist and SmartCompany columnist Michel Hogan advised brands against April Fools’ promotions. What do you think?
Judge for yourself – check out a quick wrap by SmartCompany on some of this year’s fools and fakes.
Duolingo gets into reality TV with Love Language
The languages app has teamed up with US streaming service Peacock to get a bunch of singles into a house for a dating reality TV show. The catch? None of them speak the same language. “Discover which two singles learn to speak each other’s love language.”
The wildest, most unhinged reality TV show yet, hosted by yours truly.
ABOUT THE AUTHOR
Ben Ice is special features editor of SmartCompany.
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