Community, connection, and the secret sauce: The women making small businesses work in regional and rural Australia

The small business community is still reeling from the COVID-19 crisis, and the economic fallout that came with it.

For women entrepreneurs based in rural and regional areas, connection — with their local communities and with each other — has never been more important.

Yesterday, Vogue Australia‘s inaugural Vogue Codes Regional event saw women business owners based in regional and rural Australia come together (remotely, of course) to talk about their experiences doing business in the bush, and the power of the communities around them.

Pip Brett, owner of Orange-based fashion and homewares retailer Jumbled also pointed to the power of a small business community in regional areas.